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Twitter Fight: Southwest vs. Kevin Smith
Not the intended outcome of Southwest’s social media strategy. Southwest Airlines has made a concerted effort to embrace online social media. They blog. They tweet. They’ve garnered admiration for...
View ArticleThe “Fold” Should Die In a Fire
“But won’t that be below the fold?” The “fold” is an inherently physical concept from the world of newspapers, the horizontal bit halfway down a paper’s front page destined to become a hinge. The...
View ArticleDesign is a Business Process
Whenever I find myself explaining what I do for a living (it can be confusing for people who don’t work in the tech industry), I find myself referring to what I do as “planning.” Not “screen design,”...
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